Swedish and Danish style has been peaking interest of late and there is now an abundance of Stockholm and Copenhagen street-style websites available at our fingertips. From what I have observed, the appeal of their style is the clever layering of simple pieces and the ability to flawlessly imitate catwalk looks.
Whilst I obviously adore the style of fellow Britons I feel that at the moment British street-style is too messy, almost as if there is some non-verbal wacky agreement to throw on as many different colours/fabrics/textures/pieces of clothing as possible (albeit this only rings true for certain scenes of individuals!). For this reason I am currently craving clean-cut lines and crisp shirts, something which Alexa Chung would happily adorn and yet something which I'm having a hard time trying to locate on the British high-street.
Whilst prowling the internet for Swedish inspiration one name that popped up again and again was Monki. Upon further on-line inspection I discovered that Monki was a very popular Swedish originated retail store, stocking what appeared to be my very own dream wardrobe! After glancing at the prices I was sure this was some kind of mirage brought on by my Swedish shopping fever, but after another look I can confirm that prices for these up-scale garments are very affordable (try a little bit cheaper than Topshop).
Unfortunately my buzz was killed by the news that Monki do not currently have any stores within the UK nor do they offer an on-line service. Luckily, after emailing one of their nice representatives, I can tell you that they will be opening an on-line store this Autumn so that us Monki obsessives in the UK can finally get our mitts on our own piece of Swedish style!